Wednesday, May 30th, 2007
Although it is too late to blog about google new video ad, I think it is still worth to mention few points about it.
Now Google publisher can see the video ads being displayed in their content site 728X90 Leaderboard, 12X600 skyscraper, and the 160X600 wide skyscraper adsense format to effectively reach the internet market.
The adsense server will serve the video ad only when google_ad_type is set to either “text_image” or “image” value in their ad script.
But when to display the video and image ad still controls by Google, publisher don’t have much choice in it apart from stuffing the video related keywords in their content.
By 2005 Mathew Maier from Business 2.0 magazine, forecasted $657 million of spending on video ads. But emarketer researcher estimate around $3Billion of spending on online video ads alone by the end of 2010. Using video ads advertiser can combine the pull of TV with the data-tracking capabilities of the Net, also can gather unprecedented information about who’s seeing their ads. Unlike animated Banner, video ads will be served on Demand by intrigued visitor. David Hallerman from eMarketer noted, that video ad generates more revenue than do the video ad place on the page?????!!!! Because they are hard to ignore.
Google AdSense Video Link
Adsense Video ads FAQ
More stories
Google’s AdSense Tests In-Stream Video Ads
Posted in Google Adwords, Internet Marketing, Internet advertisement Strategy | No Comments »
Friday, May 25th, 2007
Product Nature and Service
The nature of product affect the choice of internet communication that a marketing strategy can include.
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Product Type
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Marketing Communication Channel
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Higher level of support
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Comprehensive Broadcasting Reactive website
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Higher level customer support
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Higher consideration or information research prior to purchase
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Product required list of active consumers and their feedback about the product
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Personalized reactive customer support.
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Product that can be purchased only offline
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Product of such types require proactive broadcasting communication.
Banners, Reciprocal links and ad-supported content sites such as google adsense web sites would be the ideal advertising medium.
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Low level information gathering prior purchase
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Lower level customer support
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Customers web usage level and pattern
Product require complex information gathering also possible to purchase to online require higher level of web usage by consumer. In such cases well documented detailed corporate web site would be more appropriate. Some products required lower web site usage but consumer prefer online purchase. For such products, firms can strategize their web advertising for Brand enhancement and proactive marketing through email content sponsorships and ad banner. The web site must be strictly Niches focused.
Advertising Strategy should be the right mix of web site to react to a consumer’s needs and proactive banner advertising to online marketing success.
Personalized communication
To decide between Personalized versus broadcast communication, following questions must be answered.
What is the personal interest for the consumer?
What will your brand do for the consumer to justify relationship?
Can you maintain this relationship profitability?
Posted in Consumer Search Behavior, Internet Marketing, Internet advertisement Strategy | No Comments »