How to get more subscriber to email newsletter
Friday, June 15th, 2007Show help and earn new subscriber
Positioning newsletter subscription link beneath the site search button will fulfill visitor’s perceived experience and convince them to subscribe. Also a Customer service link in same place will increase visitor trust on your site, so they can give personal email address to sign for newsletter.
Entertaining the customer at Page footer
Web page footer cannot be ignored. Survey found that most of the internet customers tend to scroll down to seek the company address, more info and contact us information. So Placing a link for newsletter subscriptions at page footer will get more response.
Popup to sign up
Popup is not evil as perceived by many. Although they have sullied reputation, they can be tested on the landing page if potential subscriber or first page of the marketing site. Trying many different pop up format is very important for success.
“Cash only promotion”
Display of Free add-on promotions will provide extra incentive for the subscriber to join the newsletter. Means more audience and revenue.
Email format to remind your Brand
Newsletter subscribers relate the email format with Brand name. So, Customer may not recognize your newsletter email in case of any format changes. Use the same email template for newsletter; also send them in rotating schedule. Including one or two new or specific promotion or benefit of being your subscriber will prevent the existing subscriber
from trashing the newsletter without reading.
