Archive for November, 2007
Sunday, November 11th, 2007
As per Hoffman and Novak , that consumer who perceive their navigation skills to be below challenge become anxious in digging the sites which has poor navigational capability. The tired consumer either exit from the environment or move to less challenging websites if presented one. Such tired stressed but needy consumer can buy from anyone even there is a slightest information about what they are looking. Such audience can be targeted effectively by push marketing. Search Advertising technique target such potential customers and perform better with higher conversion rate.
Based on the Push marketing technique, google team built the adsense on decision support systems which counts your ad content, targeted keywords and bid amount, and push the ad whenever a visitor search your targeted keyword.
Posted in Adsense, Internet Marketing, Internet advertisement Strategy, Search Engine Advertisement, Search Marketing | No Comments »
Sunday, November 11th, 2007
Happened to take notes for my new e-commerce store.
1. Cultivate an adaptable organization (structure and process), built for profit from the outset.
2. Develop a flexible, evolutionary business plan based on target and market dynamics to take advantage of new opportunity.
3. Minimize experimental phase, start-up expenditure and aim for strategic fit.
4. Utilize in-house synergies and ELK across functional departments and sites.
5. Introduce creativity and flexibility in reciprocal-links and joint-marketing ventures.
6. Employ multiple revenue streams (via multi-niche web strategies).
7. Develop strong, credible online brand, with strategic focus on quality, service and delivery.
8. Generate quality, clear visual and written product descriptors.
9. Build and maintain loyal customer base (highly-target each niche).
10. Employ and monitor customer retention programmes.
11. Engage customer creativity to aid site stickiness (i.e. retail theatre concept).
12. Continuously search for and add value to the customer.
13. Avoid “commoditizing” product offerings.
14. Explore customization opportunities.
15. Enhance service opportunity (e.g. customer as designer).
16. Regularly update sites to incorporate fresh added value and new technology.
17. Engage supply dynamics across the chain, including engaging affiliate partners and reciprocal linkages.
18. Incorporate a low maintenance, integrated back-office system.
19. Be proactive in the marketspace.
20. Explore low-cost access to mass-media representation
Reference:
Ashworth, C.J. (2004), “Fashion retailing online: is it triumph or tribulation for SME lingerie e-retailers?”, MMUBS, Manchester, .
Posted in Internet Marketing, e-commerce | No Comments »
Saturday, November 10th, 2007
Few of my sites google Page Rank has went down with -1. After googling found that google came down heavily
on paid links. My web directory holdyourlinks.com received Rank 3. I was expecting Page Rank 5
Another site with page rank 6 went down to 3 because of link juice. I put ebuytool.com link there with “powered by” text in some spiritual site.
Ebuytool.com is dropped to 0 from 1 :(. AS Dan Sullivan claims google doesn’t like paid links Your site will be penalized if you sell the links.
My perturbations is one are two links related to your site content would be fine. Latest algorithm weigh more on Social Bookmarking links than Directory Listing , blog posting links or blog commenting links.
The Avivadirectory.com has been removed from google indexing. Where EnsureDirctory.com awarded with page rank 5.
Read more about page rank algorithm change.
Posted in Link Building | No Comments »
