Friday, December 7th, 2007
It took me more than minutes to understand the irony behind Ham for Channukas promotion posted in Seth’s blog. Couldn’t control smiling after reading the relation between Jews and Ham . WOW! Only in USA we can see such promotion. Kudos to Seth and Mordechai
What strike me is , similar festival celebrated by Tamil people living in south asia (south india, srilanka, Malaysia , Singapore and few in Thailand).
They do have similar religious day called “Karthigai” (as per Tamil calendar that day comes between November and December) to commemorate the birth of light son Kumaran (also called Muruga, Subramaniya and Thandayuthapani) who born from 6 distinct lights. On the day of sixth, people visit near by Muruga Temple by walk and lit the oil light poured in small mud made pot. This festival also called Deepam pronounce (dee’ bum) Thiruvizha (pronounce thiru’ vila) means Light festival.
What is more! the symbol of Muruga is represented by hexagram / six pointed star same as Star of David.
Happy & Meditate Chanukkha
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Thursday, December 6th, 2007
Some thoughts about Click To Call.
What about fraudulent calls? The Ingenio which offer similar service on AOL networks, asserts there is no call fraud at all. They have precaution measurements which blocks the autodialer. Means fraud minds need to hire some one to dial manually. Google may do the same.
Is consumers are ready to type the number?
Ingenio Vs Click to Call link discuss how ingenio failed to convince the users to type their number so advertisers call give them the call. Later ingenio changed revenue model from Click-to-Call to Pay Per call. Could be because Ingenio Operating on AOL network. (As per my experience I never respected AOL nor their service. Guessing AOL customers may feel the same way which might have stopped them giving the number to Ingenio)
See how to setup the google Click to call campaign
Click to call is expensive
What about medium and small business? Google charges somewhere between $27 -$30 each call. Please read the funny post about by Click To Call experience.
Google Click-to-Call is very bad news for the medium and small companies as they do not have enough resources to have a proper call-center to deal with all the calls. By introducing this tool Google is giving Big Companies a competitive advantage over the smalls one
To fill the GAP, SEOs and online Advertisment companies may collaborate with call center firms at India to handle the Click-to-Call leads. Please read the interesting post from Seth’s blog about measuring call centers.
For Indian marketers, Click To Call may not be the best choice. Because the VOIP is under scrutinize by BSNL and big mobile players such as reliance and TaTa. The Net2Phone, SkyPe may demise from india because they are using unauthorized bandwidth.
Note:
Yahoo may soon buy or work with Ingenio
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