Archive for the ‘Adsense’ Category
Thursday, December 6th, 2007
Some thoughts about Click To Call.
What about fraudulent calls? The Ingenio which offer similar service on AOL networks, asserts there is no call fraud at all. They have precaution measurements which blocks the autodialer. Means fraud minds need to hire some one to dial manually. Google may do the same.
Is consumers are ready to type the number?
Ingenio Vs Click to Call link discuss how ingenio failed to convince the users to type their number so advertisers call give them the call. Later ingenio changed revenue model from Click-to-Call to Pay Per call. Could be because Ingenio Operating on AOL network. (As per my experience I never respected AOL nor their service. Guessing AOL customers may feel the same way which might have stopped them giving the number to Ingenio)
See how to setup the google Click to call campaign
Click to call is expensive
What about medium and small business? Google charges somewhere between $27 -$30 each call. Please read the funny post about by Click To Call experience.
Google Click-to-Call is very bad news for the medium and small companies as they do not have enough resources to have a proper call-center to deal with all the calls. By introducing this tool Google is giving Big Companies a competitive advantage over the smalls one
To fill the GAP, SEOs and online Advertisment companies may collaborate with call center firms at India to handle the Click-to-Call leads. Please read the interesting post from Seth’s blog about measuring call centers.
For Indian marketers, Click To Call may not be the best choice. Because the VOIP is under scrutinize by BSNL and big mobile players such as reliance and TaTa. The Net2Phone, SkyPe may demise from india because they are using unauthorized bandwidth.
Note:
Yahoo may soon buy or work with Ingenio
Tags: Click To call, Click to Call india, Ingenio vs Adwords, Phone and Internet marketing
Posted in Adsense, Google Adwords | No Comments »
Sunday, November 11th, 2007
As per Hoffman and Novak , that consumer who perceive their navigation skills to be below challenge become anxious in digging the sites which has poor navigational capability. The tired consumer either exit from the environment or move to less challenging websites if presented one. Such tired stressed but needy consumer can buy from anyone even there is a slightest information about what they are looking. Such audience can be targeted effectively by push marketing. Search Advertising technique target such potential customers and perform better with higher conversion rate.
Based on the Push marketing technique, google team built the adsense on decision support systems which counts your ad content, targeted keywords and bid amount, and push the ad whenever a visitor search your targeted keyword.
Tags: Adsense Marketing, eadvertisement, Internet marketing strategy, Push Marketing
Posted in Adsense, Internet Marketing, Internet advertisement Strategy, Search Engine Advertisement, Search Marketing | No Comments »
Thursday, October 11th, 2007
Received email from Google adsense team that they officially launched the video unit.
The video unit has been associated with YouTube , where your google adsense account will be linked with youtube account.
Read more about adsense video unit.
Found few issues.
No preview option available for the selected category / provider
You cannot change the height/ width of the video display
You can not change the background, border colors.
The adsense snippet code look like product affiliation marketing
You can not do individual tracking using channels.
Given below how the video will look like.
Email from Adsense Team
We’re excited to announce video units, a new way to enrich your site with quality, relevant video content on an embedded, customizable YouTube player. With video units, you embed a snippet of code and have relevant YouTube partner content streamed to your site. You can choose categories of video to target to your site, choose individual YouTube partners, or have video units automatically target your site with relevant video. Companion and text overlay ads displayed in the video unit are relevant and non-intrusive. If you have video content of your own, you may even be able to sign up as a YouTube partner to have your content distributed to other AdSense publishers’ video units.
Video units are currently available to all publishers in the United States with English as their designated language. If you want to learn more, you can click here to visit our AdSense blog post and view some fun and educational videos to show you video units work. You can also visit our frequently asked questions.
To set up video units on your site, log in to your AdSense account today and visit the Setup page.
Sincerely,
The Google AdSense Team
Tags: Adsense video unit, Google marketing video
Posted in Adsense, Internet Marketing | No Comments »