Archive for the ‘Internet advertisement Strategy’ Category
Monday, July 14th, 2008
There is lot of auto blog posting solutions in the market, Blog solution, Blog Slammer, Blag Matrix, Niche in the box and BlogToRank are some of the popular one.
Blog Solution will install massive blogs both in domain and subdomain. Fully web based application. Leave plenty of foot prints so it can get banned by SE easily. Need some template designing skills.
Blog Slammer: Desktop and web based solution, works with only wordpress blogs. Posting in craiglist, creating the unique contents from the seed document + Rss Feeds combination is the highlight of this auto blog poster.
Blog Slammer comes with content rewriting engine
Seed document + RSS FEEDs for unique content? If you ever used the automated content rewriting tools to keep your blog posting unique, then you know the value of this cool feature. Rewriting tools often deliver inhuman writings and can be read only by SE. Rather rewriting the content the Blog Slammer mix the RSS feeds with Seed document you provide. The output would be very unique and almost 50% the way you expected. After all it is generated by some stupid programming code. What else you expect.
You can assign one or more seed documents for one blog or one RSS url. Hi! Blog slammer comes with keyword highlights and auto linking feature too. One more SEO feature which I found missing in BlogToRSS, BlogToRank tools. That is customizing your post using templates. Using this BlogSlammer template you can rearrange the RSS title, Descriptions and even include main keywords and dynamic links between the RSS Description. Man! you bet on this to reach the #1 on google by scraping other’s contents.
Sample Blog Slammer RSS Template
[rssdescription]
<h2>Logan Car Reviews: [rsstitle]</h2>
[region-repeat-3-5]
<p><b>Posted By [phrase-John|Lynn|Skip|Steve|Randall|Gabbi|Glenn|Jim|Jeff|Mala|Michael|Shawn] [phrase-Robinson|Harris|Tedone|Clemente|Kersey|Hunter|Jordan|Cole|Duffy]</b>
<p>[paragraph-[mainkeyword]~1~1]</p>
[/region]
Check the Blog Slammer in action
Blog Matrix
If you are into affiliate marketing and like to generate 1000 of meaningless affiliate key word targeting sites, then blog matrix would be the best option. Blog Solution and Blog matrix both are identical. However, Blog matrix doesnt create the dynamic blogs under subdomain.
BlogToRSS
Please check my previous post on BlogToRss review.
BlogToRank
Both Desktop and Web based solution. Desktop solution need .Net 3.0, relatively cheap with other auto bloggers just $ 50.00. But lack many cool features, like auto phrase link, template adding multiple signature and more. I will write a dedicated review on BlogToRank. When i talk about BlogToRank, the immediate thought that hover my mind is customer support. This guys support is pretty bad, I am very sorry to say Jim. I posted a defect in their customer support site, first they were asserting it is functioning as designed and advertised. Later couple of more email exchange, he asked me to give a try on advanced web based version. Guys! come on! Since from starting I had bad time with them. After succesfull purchase and software download they took almost 2 weeks to activate the installation key. Only after I raised the dispute with PayPal. But for $50.00 it is very cheap, I still recommend it. If my link building blogs are in bloggers space, I don’t mind having having a copy of blogToRank.
Tags: auto blogger review, blog slammer, blog solution, blogtorank, blogtorss, blogToRss review
Posted in Internet Marketing, Internet advertisement Strategy, RssToBlog Review, Search Marketing, auto blogger, marketers meetup | 1 Comment »
Sunday, November 11th, 2007
As per Hoffman and Novak , that consumer who perceive their navigation skills to be below challenge become anxious in digging the sites which has poor navigational capability. The tired consumer either exit from the environment or move to less challenging websites if presented one. Such tired stressed but needy consumer can buy from anyone even there is a slightest information about what they are looking. Such audience can be targeted effectively by push marketing. Search Advertising technique target such potential customers and perform better with higher conversion rate.
Based on the Push marketing technique, google team built the adsense on decision support systems which counts your ad content, targeted keywords and bid amount, and push the ad whenever a visitor search your targeted keyword.
Tags: Adsense Marketing, eadvertisement, Internet marketing strategy, Push Marketing
Posted in Adsense, Internet Marketing, Internet advertisement Strategy, Search Engine Advertisement, Search Marketing | No Comments »
Friday, June 1st, 2007
21st Century most successful and inspiring technologists Bill Gates and Steve jobs are sharing their past and future ideas. I always wonder whether they found the IT or IT found them. They both have many things in common, like both love technology also their last name end with “s”.
In future, Gates focused on occupying the desktop PC space through technological innovation (of course by copying other’s idea and invention… :)). Steve Jobs wanted to breed sleek and lovely gadgets such as iPod and iPhone. In common both are building their dream around internet services through Rich Client application.
More Links
Bill Gates and Steve Meeting in full text
Posted in Internet Marketing, Internet advertisement Strategy | No Comments »
Wednesday, May 30th, 2007
Although it is too late to blog about google new video ad, I think it is still worth to mention few points about it.
Now Google publisher can see the video ads being displayed in their content site 728X90 Leaderboard, 12X600 skyscraper, and the 160X600 wide skyscraper adsense format to effectively reach the internet market.
The adsense server will serve the video ad only when google_ad_type is set to either “text_image” or “image” value in their ad script.
But when to display the video and image ad still controls by Google, publisher don’t have much choice in it apart from stuffing the video related keywords in their content.
By 2005 Mathew Maier from Business 2.0 magazine, forecasted $657 million of spending on video ads. But emarketer researcher estimate around $3Billion of spending on online video ads alone by the end of 2010. Using video ads advertiser can combine the pull of TV with the data-tracking capabilities of the Net, also can gather unprecedented information about who’s seeing their ads. Unlike animated Banner, video ads will be served on Demand by intrigued visitor. David Hallerman from eMarketer noted, that video ad generates more revenue than do the video ad place on the page?????!!!! Because they are hard to ignore.
Google AdSense Video Link
Adsense Video ads FAQ
More stories
Google’s AdSense Tests In-Stream Video Ads
Posted in Google Adwords, Internet Marketing, Internet advertisement Strategy | No Comments »
Friday, May 25th, 2007
Product Nature and Service
The nature of product affect the choice of internet communication that a marketing strategy can include.
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Product Type
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Marketing Communication Channel
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Higher level of support
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Comprehensive Broadcasting Reactive website
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Higher level customer support
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Higher consideration or information research prior to purchase
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Product required list of active consumers and their feedback about the product
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Personalized reactive customer support.
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Product that can be purchased only offline
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Product of such types require proactive broadcasting communication.
Banners, Reciprocal links and ad-supported content sites such as google adsense web sites would be the ideal advertising medium.
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Low level information gathering prior purchase
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Lower level customer support
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Customers web usage level and pattern
Product require complex information gathering also possible to purchase to online require higher level of web usage by consumer. In such cases well documented detailed corporate web site would be more appropriate. Some products required lower web site usage but consumer prefer online purchase. For such products, firms can strategize their web advertising for Brand enhancement and proactive marketing through email content sponsorships and ad banner. The web site must be strictly Niches focused.
Advertising Strategy should be the right mix of web site to react to a consumer’s needs and proactive banner advertising to online marketing success.
Personalized communication
To decide between Personalized versus broadcast communication, following questions must be answered.
What is the personal interest for the consumer?
What will your brand do for the consumer to justify relationship?
Can you maintain this relationship profitability?
Posted in Consumer Search Behavior, Internet Marketing, Internet advertisement Strategy | No Comments »
Wednesday, March 28th, 2007
I had an opportunity of being approached by one small business owner back in India. He wanted to have appropriate online strategy for his family owned Bride & groom match making service. (Believe me or not 90% of Indians prefer arranged marriage. There are 1000 factors which will be overlooked before fixing a marriage between two individuals, Such as birth sign, moon sign, father financial status, number of brothers and sisters and their social status, cast & clan type and many more. Check this site www.ganapathythevar.com).
As Internet enables information transfer both way proactive and reactive communication it is advised to have well focused advertising strategy. This communication can be either personalized delivery or simple broadcast similar to mass marketing.
In much simpler term, internet advertisement has many options to reach the targeted audience. Having websites that proactively reaches needy people on a mass-reach or a personalized e-mail delivered to a customer questions. The chosen online advertisement strategy should have a room for communication mix in order to fulfill the business objectives. The choice of communication channel and advertisement budget spending must be decided based on the business objectives. One common mistake done by marketing and advertisement department is letting the technology to decide strategy because of its evolving nature which creates new options almost everyday.The building block of online advertisement strategy
• Selling Product nature or service
• Targeted customers web usage level and pattern
• Customer perceived value of personalized communication in the business category
Posted in Internet Marketing, Internet advertisement Strategy, Search Engine Advertisement | No Comments »