Archive for the ‘Internet Marketing’ Category
Saturday, September 22nd, 2007
Finally I bought a new website to learn how to get the hands on experience on link building strategy. www.holdyourlinks.com is an paid web directory, purchased for $850.00 in site point. I should admit that i didn’t do enough home work before buying this site.
I acquired this Backlinks directory 4 months ago. When I bought that web directory the rank was 330,000. But with in 2 weeks the alexa rank surged to 530,000. Had a feeling that seller might have used some robots to increase Alexa ranking to get the better price.Left the site un attended for couple of month, received no revenue.
Then paid $100.00 to redesign the site.
And paid $175.00 to get link PR7 link for just one month.
Nothing brought any revenue.
Then tried a signature link in digitalpoint for 35$/month and another digital signature in ibuytools for 20$/month
I think that brought some $20.00 revenue.
Currently working on getting 50 forum post and 5o blog comments.
Also keeping my hand crossed for Googe page rank update. I don’t know when the internet marketing god going to update the page rank.
Forgot to mention
This month September 2007
I paid $65.00 to do the 11 blog post on following keywords
Backlinks directory, entertainment directory and Casinos directory, Top web directory
http://webmasters.directorycritic.com/ = $20.00/month
http://www.ensuredirectory.com/ = $69.00 / 3 month
Currently site gets 30 unique visitor a day,
Site rank #3 to
Backlinks directory, Organic web directory
Need to tweak some more so i can increase the traffic.
How to increase the traffic?
Posted in Internet Marketing, Link Building, Search Engine Advertisement | No Comments »
Friday, June 15th, 2007
Show help and earn new subscriber
Positioning newsletter subscription link beneath the site search button will fulfill visitor’s perceived experience and convince them to subscribe. Also a Customer service link in same place will increase visitor trust on your site, so they can give personal email address to sign for newsletter.
Entertaining the customer at Page footer
Web page footer cannot be ignored. Survey found that most of the internet customers tend to scroll down to seek the company address, more info and contact us information. So Placing a link for newsletter subscriptions at page footer will get more response.
Popup to sign up
Popup is not evil as perceived by many. Although they have sullied reputation, they can be tested on the landing page if potential subscriber or first page of the marketing site. Trying many different pop up format is very important for success.
“Cash only promotion”
Display of Free add-on promotions will provide extra incentive for the subscriber to join the newsletter. Means more audience and revenue.
Email format to remind your Brand
Newsletter subscribers relate the email format with Brand name. So, Customer may not recognize your newsletter email in case of any format changes. Use the same email template for newsletter; also send them in rotating schedule. Including one or two new or specific promotion or benefit of being your subscriber will prevent the existing subscriber
from trashing the newsletter without reading.
Posted in Internet Marketing, Newsletter Marketing, Online Consumer Behavior | No Comments »
Tuesday, June 5th, 2007
Today I received email from Yahoo Search Marketing Blog, that they are introducing new quality based pricing for traffics generated through it’s content network.
Their new algorithm of pricing will be monitoring the click traffic from each content provider and conversion ratio. No idea about how yahoo going to determine the quality of traffic? If it’s related to conversion or time spent, or number of pages visited or all have no idea.
Yahoo Quality Based Pricing Questions and Answer may through some lights.
As per my experience most of the clicks I get through yahoo search marketing is not genuine. So far the conversion rate is 6% where Google directed clicks generate 20-30% of sales.
Posted in Internet Marketing, Search Engine Advertisement, Search Marketing | No Comments »
Friday, June 1st, 2007
21st Century most successful and inspiring technologists Bill Gates and Steve jobs are sharing their past and future ideas. I always wonder whether they found the IT or IT found them. They both have many things in common, like both love technology also their last name end with “s”.
In future, Gates focused on occupying the desktop PC space through technological innovation (of course by copying other’s idea and invention… :)). Steve Jobs wanted to breed sleek and lovely gadgets such as iPod and iPhone. In common both are building their dream around internet services through Rich Client application.
More Links
Bill Gates and Steve Meeting in full text
Posted in Internet Marketing, Internet advertisement Strategy | No Comments »
Wednesday, May 30th, 2007
Although it is too late to blog about google new video ad, I think it is still worth to mention few points about it.
Now Google publisher can see the video ads being displayed in their content site 728X90 Leaderboard, 12X600 skyscraper, and the 160X600 wide skyscraper adsense format to effectively reach the internet market.
The adsense server will serve the video ad only when google_ad_type is set to either “text_image” or “image” value in their ad script.
But when to display the video and image ad still controls by Google, publisher don’t have much choice in it apart from stuffing the video related keywords in their content.
By 2005 Mathew Maier from Business 2.0 magazine, forecasted $657 million of spending on video ads. But emarketer researcher estimate around $3Billion of spending on online video ads alone by the end of 2010. Using video ads advertiser can combine the pull of TV with the data-tracking capabilities of the Net, also can gather unprecedented information about who’s seeing their ads. Unlike animated Banner, video ads will be served on Demand by intrigued visitor. David Hallerman from eMarketer noted, that video ad generates more revenue than do the video ad place on the page?????!!!! Because they are hard to ignore.
Google AdSense Video Link
Adsense Video ads FAQ
More stories
Google’s AdSense Tests In-Stream Video Ads
Posted in Google Adwords, Internet Marketing, Internet advertisement Strategy | No Comments »
Friday, May 25th, 2007
Product Nature and Service
The nature of product affect the choice of internet communication that a marketing strategy can include.
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Product Type
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Marketing Communication Channel
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Higher level of support
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Comprehensive Broadcasting Reactive website
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Higher level customer support
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Higher consideration or information research prior to purchase
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Product required list of active consumers and their feedback about the product
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Personalized reactive customer support.
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Product that can be purchased only offline
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Product of such types require proactive broadcasting communication.
Banners, Reciprocal links and ad-supported content sites such as google adsense web sites would be the ideal advertising medium.
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Low level information gathering prior purchase
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Lower level customer support
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Customers web usage level and pattern
Product require complex information gathering also possible to purchase to online require higher level of web usage by consumer. In such cases well documented detailed corporate web site would be more appropriate. Some products required lower web site usage but consumer prefer online purchase. For such products, firms can strategize their web advertising for Brand enhancement and proactive marketing through email content sponsorships and ad banner. The web site must be strictly Niches focused.
Advertising Strategy should be the right mix of web site to react to a consumer’s needs and proactive banner advertising to online marketing success.
Personalized communication
To decide between Personalized versus broadcast communication, following questions must be answered.
What is the personal interest for the consumer?
What will your brand do for the consumer to justify relationship?
Can you maintain this relationship profitability?
Posted in Consumer Search Behavior, Internet Marketing, Internet advertisement Strategy | No Comments »
Wednesday, March 28th, 2007
I had an opportunity of being approached by one small business owner back in India. He wanted to have appropriate online strategy for his family owned Bride & groom match making service. (Believe me or not 90% of Indians prefer arranged marriage. There are 1000 factors which will be overlooked before fixing a marriage between two individuals, Such as birth sign, moon sign, father financial status, number of brothers and sisters and their social status, cast & clan type and many more. Check this site www.ganapathythevar.com).
As Internet enables information transfer both way proactive and reactive communication it is advised to have well focused advertising strategy. This communication can be either personalized delivery or simple broadcast similar to mass marketing.
In much simpler term, internet advertisement has many options to reach the targeted audience. Having websites that proactively reaches needy people on a mass-reach or a personalized e-mail delivered to a customer questions. The chosen online advertisement strategy should have a room for communication mix in order to fulfill the business objectives. The choice of communication channel and advertisement budget spending must be decided based on the business objectives. One common mistake done by marketing and advertisement department is letting the technology to decide strategy because of its evolving nature which creates new options almost everyday.The building block of online advertisement strategy
• Selling Product nature or service
• Targeted customers web usage level and pattern
• Customer perceived value of personalized communication in the business category
Posted in Internet Marketing, Internet advertisement Strategy, Search Engine Advertisement | No Comments »
Wednesday, March 28th, 2007
In earlier post (Landing page and Adwords) I was complaining about the landing page of an university website which fails to encourage the visitor’s stickiness. Also made another discovery which I forgot discuss was “Web Weaving”. Mentioned university was targeting “meditation” and “Practice Meditation” keywords to drive traffic from google adwords. Unfortunately the visitors directed to very generic web site which details the list of online courses it is offering. Study on Transcended meditation is one of them.
My argument is, people with a specific issue, seek help only to resolve their current problem. They will not be interested in resolving other related issues until the current one is resolved. In other words, the website must be more customers focused. For example, rather selling all the women wears in single website, creating unique site for each type of women wear (say one website for panties and one for cat suites) will generate more sales. Such focused websites on specialized product, will spawn the “made for me” feelings in visitor mind. Also satisfy their perceived feelings and emotionally attach the customer with web site.
Creating multiple sites on specialist Niches of similar product which are inadequately serviced by other retailers or firms can be called “web Weaving”.
Based on “Web Weaving” theory each new website development increases the organization fitness and capability to respond to the market opportunities, bridging the strategic gaps to reach their business value. By delivering new web sites over the period,
Provide valuable market knowledge, experience and additional revenues.
Advantage of “Web Weaving”
Investing on multiple Niche focused websites, effectively shelters the firms from dynamic competitive environment. This also help to spread the risk across the web sites and allow firm to recognize and respond positively to new trends and emerging opportunities.
Moreover, “Web Weaving” allows financial consolidation - a key issue for all start up dotcom companies. Because firms operations will be effectively integrated across multiple online stores and web sites.
“Web weaving” can also be called e-portfolio, since classic portfolio strategy is about distribution of limited fund on selective stocks. So, risk will be spread and returns will be derived from multiple resources.
“Web Weaving” strategy will be very effective on online retail stores.
Posted in Consumer Search Behavior, Internet Marketing, Search Engine Advertisement, Web site design | No Comments »
Saturday, March 24th, 2007
I was reading an internet marketing article titled Advertising on the Web published on Admap magazine written by Rex Briggs from World Advertising Research center.
Rex was explaining the conceptual mistake in measuring “clickthrough” (CTR) ratios as Brand enhancement. Although everyone agree that Banner ads increases the Brand awareness and Brand value, so far there is no credible factor can be used to track the performance of Banner ads.
The article categorically rejects following assumptions
• Brand enhancement can happen only on the web site
• Brands have more to say than can be conveyed in a banner.
• “Clickthrough” should be sought by all advertisers
• The level of “clickthrough” determines brand enhancement
Rex argues that Banners doesn’t require any click or interaction from consumers if they are intended for Brand enhancement. His analysis indicates that consumer click on banners because the ad is relevant to the content and inducing for engagement. Also the consumer perceives an immediate need that can only be fulfilled by click through to a website where the ‘promise’ made in the banner is delivered.
Unfortunately there is no credible reason why consumer need to click on Banner ad, which require no immediate action from consumer. If that is the case, all the TV ads should have generated tremendous sales by the next day of advertisement?
So ads seeking to increase Brand enhancement or Brand value doesn’t need to be clicked. They must be simply seen by customer in right place and right time. Because 96 percent of the boost in ad awareness was caused by the banner exposure alone. The remaining four per cent was caused by click through. Rex asserts that this patter is consistent across various brand enhancement measure we measured.
Posted in Consumer Search Behavior, Google Adwords, Internet Marketing, Online Consumer Behavior, Search Engine Advertisement | No Comments »
Saturday, March 24th, 2007
I know a university which spends $5 a click on google adwords clicks for Meditation keyword. Unfortunately the landing page ( The first page of targeted website which will be displayed as soon as consumer click on google adwords) doesn’t seems convincing also shouted me not to visit again.
Wondering how hard it would be if a visitor drove by internet advertising leaves a website without buying or not subscribing to the newsletter?
Directing the traffic alone will not increase the conversion rate. The targeted website as well as the landing page should influence visitor’s feelings of satisfaction and fuel his / her purchase/repurchase intention through the sense of loyalty.
Like well trained sales man, the landing page should call for permanent relationship and sense of positive perceptions on visitor. The Landing page as well as entire website structure should promise the superiority in customer service and higher quality of the products to generate positive reaction on the user.
The web pages offering free information and tools normally influences the visitors to stay longer on any website and prevent them clicking the back button to visit other websites.
Mr. Young in his web design concept theory call them positive switching barrier.
For example, providing free web site analytical tools, free email and webmaster tools Google has increased switching cost for its consumers and ultimately convinced the free bees to advertise on Adwords as well as publishing the Adsense in their websites. Such free tools and information has increased customer (internet marketers and web masters ) loyalty and bind them with google forever.
Johnsons (1982) in his marketing secret article, call such stickiness as structural commitment. But stickiness may not sustain longer if consumer found
• New alternative which has more comforting zones. (for example: Yahoos site explorer which is far better than Googles inbound and outbound links record),
• Customer investment on such relationships
• And customer’s switching cost.
In simple words, following will increase the consumer web site stickiness.
-Search cost,
-Transaction cost
-Learning Cost
-Loyal customer discount
-Customer habit
-Emotional cost
-Efforts on thinking process
Posted in Google Adwords, Internet Marketing, Web site design | No Comments »