Monday, June 30th, 2008
Typing “microsoft” keyword in google will bring you additional search box in the result page to poke more. That way visitor can dig further without leaving google search page. Similar Result displayed for all the well know brand names which has trillions of contents in their website.
This features has both Evil & Angel.
Good for Google
Google acting cocky in convincing the visitor that they can find everything within Google perimeter to increase the Cross sales using adwords PPC. In other end consumer eased with navigation pain and gets better user experience.
Evil for publishers
Then who is the loser ???????
Tags: Google cunning, Google Search result, Google Tricks, Search Marketing
Posted in Search Engine, Search Marketing | No Comments »
Thursday, February 7th, 2008
One of my site which never get indexed by live.com surprisingly received 2 organic visitor today. Trying to figure it out how in the world it has happen. There is no new link has been acquired i could think off. But I did few changes, in the index page. I had the Site header text at the top with <h1> tag has been replaced with <strong> tag.
Other than i don’t remember doing any changes. I rolled out the changes day before yesterday and found that Live.com indexed the first page. Other pages may get indexed soon i guess. seomarketingvideos.com is the site i am talking about. In the top left corner you can see the text “Seo Videos” which was <h1> tag before. Now decorated with <strong> tag. Live seems give much important to the header tags. If there is an <h1> tag above the <h4> tag, live expect that the words in <h1> should repeat in <h4> tags too. If not then it get confused over the content u were trying to present. And drive no traffic either for <h1> or <h4> or content.
Is any one read this posting (Honestly this site get rare visitors) please share your comment on my thoughts.
Posted in Search Engine | No Comments »
Thursday, February 22nd, 2007
There are rumors roaming around the adsense world, that google is planning to rank the adsense websites through manual process like how DMOZ does to create the web directory. Unlike volunteered initiatives, Google is planning to recruit human website ranking analysts around the world and follow their recommendation on search result display order. This rank will be presented to Adwords publishers for higher bidding.
Google currently manages around 12 billion web pages and current page rank has been rated based on content, motive , organization credential such as government, educational institutions or Adsense sites.
For example, If you do the search by city name, you can infer my claim by analyzing the search result pattern. Google search give higher preference to government websites followed by pages without commercial intention and rest of them will be positioned at last.
As per new rating systems, Google not only assess the degree of commercialisms of sites, but different types of commercial intent (a catalog page versus an “About us” page). And ran the page accordingly, it might even look for data such as how long a company has been in business, how long a website has been operational without 404 error.
Google website rating force will be given analyzing tools and different rating metrics to rank a page they even allowed to attach comment with each page as part of ratings. This comments may appear in search result if viewed through Google enterprise tool bar.
If you are dreaming about making millions through Adsense income and betting on cheap SEO techniques then time to rethink your strategy. Please remember only contents! can convince the Google eyes.
Recommended Reading
Posted in Search Engine, Search Engine Advertisement | No Comments »
Saturday, February 10th, 2007
What made me to think about this! Ha, It was about 6 years ago me on my way to work to Manhattan. When I happen to ask the fellow commuter for the direction and name of subway station that I need to use to reach British consulate office, which I was planning on doing in couple of days. He gave me a weird look 
why are you asking me about that and why don’t you search on net!. Today! I will have the same look if somebody asks me similar question. So that brings me to write this….
According to Internet Marketing Association, the usage of Search Engine is rising 9% every year, on 2003 it was 35%. Thought I can give a try to find all the type of search performed on Search Engines.
My immediate reaction was reaching Google and typing keyword “search types on search engine”. My eyes were glued on the first result http://www.lib.berkeley.edu/TeachingLib/Guides/Internet/ToolsTables.html for a while until I found it is not specific. The rest of the first page results are either some search tool or adsense affiliate marketing sites with page full of shouting “Buy Now” and “Click here”. Then tried yahoo, considerably good links but most of them were outdated say 5 to 3 years old.
Then turned my search to scholar.google.com ? voila! Presented with useful link primarily research and thesis papers …Google is Google. ( I hope the researchers and scholars don’t turn themselves to search engine optimization for higher visibility).
My learnings on Search Types given below
Navigational
Looking for a specific web site that I have in mind. Although I can guess the URL , the only reason I am searching through Search engine is that it is more convenient than typing the URL. Or don’t know the URL. Scholars call such searching as Navigational
Example:
Easy Jet airline
University hospital Chicago
Car blue book
Directed
When someone want to learn something in particular about a topic. From our example, rather looking for generic terms “keyword search types” say I want to know type the of search performed only in google or in Yahoo. Such cases can be called as Directed.
Search engine usage analysts further categorize the Directed search type in two.
Closed Search and Open ended Search. In closed search, the browser (I mean consumer or user) determined to get an answer to a question that has single unambiguous answer.
For example,
Type of search performed on Google between 2004 to 2006
The open ended search queries, normally doesn’t have definite answer. Or one with unconstrained depth.
Undirected
When user want to learn anything/everything about a topic. A search query for topic x might be interpreted as “Tell me about Clinton and monica”
Advice
When searcher seeks advice, ideas, suggestions or instructions.
For example How to stop the frequent checking of my google adsense income.
Locate
Looking for information whether / where some real world service or product can be obtained.
For example: Internet Marketing e-books
List
When user want to get a list of plausible suggested web sites. Each of which might be candidate for helping the user to achieve some underlying unspecified goal.
For example:
Travel to Seattle
Universities in Oregon
Portland Newspapers
Resources
Seeking web pages where I can obtain the resources. Can be further divided into three
Download
For example Download free Search Marketing teaching book,
Interaction
Interacting web page which has resource to resolve my problem
Simple example is looking for currency converter from dollar to Pounds.
Obtain
Goal is to obtain a resource that does not require a compute use. I may print it out, but I can also just look at it on the screen. I am not obtaining it to learn some information, but because I want to use resource itself.
Perfect example is “Internet Information Act Page 12”
Posted in Online Consumer Behavior, Search Engine | No Comments »
