Internet Marketing and Web Log analyzer
Saturday, February 10th, 2007 Generating Sales Lead from Web site log
Marketing division integrated with internet technologies (E-marketing) allows firms and marketers to identify the potential sales leads from specific geographical area. One of the effective techniques is analyzing the corporate website Log.
By analyzing the visitor behavior on corporate website, such as keyword used to find the site on search engine, Visitors IP address, number of pages visited on each visit, type of contents on the visited pages and duration spend on specific page can reveal enormous details about each visitor need. This can be used as a parameter to identify the potential buyer.
There are lot of web log analyzing tools are available, the best one in the market is Google Analytics (free to use) and web Trends
Using Google Analytical tool, an internet marketing team can track
Visitor type
- (whether daily visitors, details about Visitor Recency , corporate employee or individual),
- Network Location (whether Comcast or microsoft)
- Referring web sites
- Top Content (Most visited pages)
- Depth of each visit (How many pages have been visited by a visitor)
- and many more..
Using these parameters, the marketing team can effectively prepare list of companies or individuals who might be interested on their services. Even can be used as a sales forecasting for coming years.
For example, assume Double Click the internet advertisement company looking to buy more business in West Coast. In order to find the list of interested companies, all they need is 12 months of web log history.
By analyzing the web logs of each visitor, such as IP address, network location, number of pages visited, contents on the visited pages will help preparing the potential customer list who might be interested on DoubleClick.com advertisement service.