Marketing on the Web

Internet advertisement Strategy - I

I had an opportunity of being approached by one small business owner back in India. He wanted to have appropriate online strategy for his family owned Bride & groom match making service. (Believe me or not 90% of Indians prefer arranged marriage. There are 1000 factors which will be overlooked before fixing a marriage between two individuals, Such as birth sign, moon sign, father financial status, number of brothers and sisters and their social status, cast & clan type and many more. Check this site www.ganapathythevar.com).

As Internet enables information transfer both way proactive and reactive communication it is advised to have well focused advertising strategy. This communication can be either personalized delivery or simple broadcast similar to mass marketing.

In much simpler term, internet advertisement has many options to reach the targeted audience. Having websites that proactively reaches needy people on a mass-reach or a personalized e-mail delivered to a customer questions. The chosen online advertisement strategy should have a room for communication mix in order to fulfill the business objectives. The choice of communication channel and advertisement budget spending must be decided based on the business objectives. One common mistake done by marketing and advertisement department is letting the technology to decide strategy because of its evolving nature which creates new options almost everyday.The building block of online advertisement strategy
• Selling Product nature or service
• Targeted customers web usage level and pattern
• Customer perceived value of personalized communication in the business category