Marketing on the Web

Use colors to bring the emotion

I always had  question about why fast food interiors are decorated by orange in color. Also why INGdirect.com associated the Orange color with saving account type…Why my respected Chinese manager Ms Maria parker always in red outfit …. All my Y has been washed away today..

Yes! Americans interpret the Orange color with warmth, safe, rescue, quick and vibrant emotion.  So its all about marketing…

What colors means to an USA consumer?

Red –excitement, strength, sex, passion, speed, danger.
Blue –(listed as the most popular color) trust, reliability, belonging, coolness.
Yellow –warmth, sunshine, cheer, happiness
Orange — playfulness, warmth, vibrant
Green — nature, fresh, cool, growth, abundance
Purple –royal, spirituality, dignity
Pink — soft, sweet, nurture, security
White –pure, virginal, clean, youthful, mild.
Black –sophistication, elegant, seductive, mystery
Gold — prestige, expensive
Silver — prestige, cold, scientific

Yea! :)  copied  from  Internet Branding strategy. Good reading.