Is google Adsense video ads are effective?
May 30, 2007 – 7:07 pm | by nandakbAlthough it is too late to blog about google new video ad, I think it is still worth to mention few points about it.
Now Google publisher can see the video ads being displayed in their content site 728X90 Leaderboard, 12X600 skyscraper, and the 160X600 wide skyscraper adsense format to effectively reach the internet market.
The adsense server will serve the video ad only when google_ad_type is set to either “text_image” or “image” value in their ad script.
But when to display the video and image ad still controls by Google, publisher don’t have much choice in it apart from stuffing the video related keywords in their content.
By 2005 Mathew Maier from Business 2.0 magazine, forecasted $657 million of spending on video ads. But emarketer researcher estimate around $3Billion of spending on online video ads alone by the end of 2010. Using video ads advertiser can combine the pull of TV with the data-tracking capabilities of the Net, also can gather unprecedented information about who’s seeing their ads. Unlike animated Banner, video ads will be served on Demand by intrigued visitor. David Hallerman from eMarketer noted, that video ad generates more revenue than do the video ad place on the page?????!!!! Because they are hard to ignore.
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